Guided by Insight. Rooted in Purpose.
Purpose Driven Intelligence — Guided by Insight, Rooted in PurposeYou were taught what to think.
Here, you'll learn how to think.
A space for those ready to unlearn what no longer serves them, rebuild from the inside out, and step into the life they were always meant to live.
About Matthew
From rock bottom to rooted in purpose.
Born in Brisbane in 1989, Matthew Waukave Franklin spent his early years in Papua New Guinea — where his mother is from — before returning to Queensland in 1994. The journey from there to here has not been a straight line.
For years, Matthew carried what many of us carry silently: limiting beliefs, unprocessed trauma, and a restless search for identity. He built a mortgage broking business chasing financial success, believing money was the answer. It wasn't. Rock bottom arrived in the form of addiction and seven days in a coma — a reckoning that forced him to confront everything he had been running from.
"I had to lose everything I thought I was, to find out who I was always meant to be."
Purpose Driven Intelligence is the fruit of that journey — a platform, a practice, and a movement for anyone ready to stop existing and start living on purpose, for a purpose.
The Journey
Every chapter earned.
- 1989
Early Years
Born in Brisbane · Raised in Papua New Guinea
A multicultural upbringing between Queensland and PNG that shaped his perspective on identity and belonging.
- The Pursuit
Finance & the Illusion of Success
Mortgage broking · 8 years in finance
The external markers of success were there. The internal fulfilment was not.
- Rock Bottom
Seven Days in a Coma
Addiction · The reckoning
Addiction became the mask he wore to numb what he hadn't yet faced. What felt like an ending became the most powerful turning point of his life.
- The Rebuild
Service, Growth & Purpose
Support work · Self-development
Recovery led Matthew to support work — and to the discovery that being of service to others was where he came alive.
- The Anchor
His Queen & Their Three Children
Taleigha · Jeramiah · Caleb · Katara
His family is the daily reminder of why the work matters, and the legacy he is building it all for.
- Today
Purpose Driven Intelligence
Coach · Mentor · Speaker
Living fully in alignment — helping others become who they were always meant to be.
The Foundation
Three pillars. One transformation.
Work With Matthew
Choose your path to transformation.
Whether you're an individual ready to unlock your potential or a business seeking to grow with purpose and intelligence — there's a path designed for you.
Personal Transformation
1-on-1 Coaching
Deeply personalised, outcome-focused coaching tailored to where you are and where you're meant to be. No templates. No cookie-cutter programs.
- ◆Weekly 60-min sessions (in-person or online)
- ◆Personalised growth roadmap
- ◆Mindset, identity & purpose alignment
- ◆Accountability between sessions
- ◆Frameworks, resources & tools
For Teams & Stages
Mentoring & Speaking
Matthew's story is one of the most powerful in the room — available to your team, event, or organisation. Keynotes and group mentoring tailored to your context.
- ◆Keynote & motivational speaking
- ◆Group mentoring sessions
- ◆Corporate workshop facilitation
- ◆Team culture & values alignment
- ◆Customised to your audience
Latest Thinking
From the Intelligence Hub.
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Join a growing community of people committed to thinking differently, leading authentically, and building lives of real purpose and financial freedom. No noise. Just insights that move the needle.